When marketing is a PR disaster

0
16

  • London
  • Law
  • Media
Firms’ PR teams should help with the media scrum, but some make basic errors Firms’ PR teams should help with the media scrum, but some make basic errorsALAMY

Communications staff at six prominent English law firms mistakenly divulged confidential client information to The Times as part of the newspaper’s recent best law firms survey.

Five of the practices are large, well-known City of London outfits, and the sixth is a respected smaller specialist firm. The staff members involved were not being malicious and were not whistleblowers, because the information did not concern any alleged wrong-doing. They were simply negligent.

Such an egregious breach of arguably the most core function of a law firm raises an issue that has been bubbling for some time: are partners getting value for money from the hordes of public relations, marketing and “business development” teams that they pay for?

And pay they do. Sources in City estimate that…

Want to read more?Subscribe now and get unlimited digital access on web and our smartphone and tablet apps, free for your first month.Start your free trial

  • London
  • Law
  • Media