IFA 2018: Samsung reveals Q900R 8K QLED TV range with 8K AI upscaling


Becky Roberts

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30th August 2018

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And they're big, bright and, supposedly, brainy…

After almost a year of teasing and speculation, Samsung has finally announced details of its first 8K TVs.

During its press conference at IFA 2018 this morning, Samsung unveiled its Q900R QLED 8K range comprising 65in, 75in, 82in and 85in screen sizes, due in the UK from mid-October.

At the heart of the Korean giant’s Q900R QLED 8K range is 8K AI upscaling. As we learnt at CES earlier this year, the 8K TVs have an intelligent upscaling algorithm that can upscale 4K, Full HD and even SD content to “quality nearly the equivalent of 8K resolution”, improving detail and depth while reducing noise and jag – whether it’s from a streaming service, set-top box, HDMI, USB or even mobile mirroring.

Unlike conventional sets that use filters for smoothing, and detail enhancement and restoration processing for greater perceived detail, Samsung’s 8K AI upscaler technology (delivered by their Quantum Processor 8K) is based on ‘machine learning’ and can cleverly learn (and store in its database) what processing tools to use depending on the content type.

According to a Samsung explainer, the technology “compares low and high-quality versions of the same content to learn the technological differences between the two and form a vast database. It analyzes millions of pieces of video content and finds a correlation. Based on its analysis, it can select the optimum filters that support brightness, the level of blackness, spread and other errors from all inputs, and transform low-definition content to close to 8K high definition.”

Resolution aside, the four TVs have a 4000-nit peak brightness delivered by ‘Direct Full Array Elite’ backlighting, and supposedly claim to cover 100% colour volume.

More details to follow…